Wan Jin Azaleas Happiness of Blooming

萬金杜鵑 花開落籽

The main visual design for the 2024 Wan Jin Azaleas Season adopts the concept of "Happiness of Blooming." The visual composition uses geometric and abstract blocks and lines to depict the vibrant colors of the blooming azaleas. The slanted roofs formed within the blossoms symbolize returning "home," which is also a "greenhouse," hoping that the new generation of flower farmers will jointly create more diverse appearances and possibilities for Wan Jin Azaleas in their hometown.

2024萬金杜鵑花季主視覺設計以「Happiness of Blooming」為設計概念,視覺構成以幾何而寫意的色塊和線條呈現杜鵑花綻放的繽紛色彩,花開中形成的斜屋頂則象徵落籽歸根回「家」也是「溫室」,期待新一代的花農們在家鄉一同開創萬里杜鵑更多的樣貌和可能性。

Creative Director
Chia-Hsiao Shih
Chih-Ling Wang
Designer
Yun-Fang Liu
Kuo-Hui Dai
Project Manager
Dodo Liu
Zoopaper
萬金杜鵑 花開落籽

Key Visual

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Application

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